CES-Ready Prototypes for Hitachi’s Award-Winning Life Studio
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Brief: |
Build several high-end, working prototypes for use in marketing meetings for 2011 CES in Las Vegas |
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Team: |
Industrial design, mechanical engineering and model making. |
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Timeline: |
2 weeks. |
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Deliverable: |
High-end appearance models |
The Hitachi Life Studio hard drives project is a typical example of where Supermodelli excels. Our customers needed a complete family of aesthetic models for some critical marketing meetings. Each Life Studio drive consisted of the hard drive, a docking station and a USB thumb drive. The engineering for the products did not yet exist and there was very little time to get the designs from computer aided design (CAD) sketch to finished models.
The Life Studio won an Innovations Award for Design and Engineering at the Consumer Electronics Show (CES) in 2011.